Reputation is everything; and in a technologically inclined era, your online presence matters a lot. Scrolling through social media is now part of everyday life, and travelers use it to read reviews and to find out information on the places they will be visiting. It is also one of the best ways that a hostel can connect with potential and current guests to ensure an engaging, interesting and memorable experience. Here are a few ways to help you get started.
Instagram has more than 800 million monthly active users, many of who use it as a source for travel ideas. Inviting influencers is a cost-effective and authentic way to promote your facilities. The challenge lies with determining how to deal with them, managing their requests, and segregating the ones who genuinely want to offer their services, from those who are purely looking for a three-day vacation. Some hostels have standardized their screening process by requiring a detailed application form – one that at least contains their real name and current address. There are plenty of bot accounts looking for free passes out there, so it pays to be careful.
Information is power
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While inviting influencers, and giving out discounts and special offers are all effective ways to promote your business, you want your hostel experience to appear as authentic as possible. What better way than having your own guests speak on your behalf? Create an environment that encourages them to share their vacation memories on social media. Marketing Your Attraction recommends decorating rooms with colorful landscaping, murals, or scenic pieces that are so unique and eye-catching, your guests will have no choice but to take a picture. Invigorating your hostel with good photo ops will ensure that your establishment gets mentioned more frequently online. And for free!
In order to be successful you need to be able to identify the latest travel trends. And right now that is through video content. Back in 2016, Maryville University detailed how videos accounted for more than half of the world’s mobile traffic, leading to a rise in the demand for professionals who could provide duly-optimized content. By 2022 it is predicted that 79% of mobile traffic will be video, which is why it is important that a hostel takes advantage of the increasing number of specialists who can create good quality video content. Travelers expect establishments to promote themselves on social media in order to entice them to stay. For example, the FUN hostel promotional video below highlights the key elements that backpackers will be looking for: an idea of the facilities, the surrounding area, and the potential to meet fellow travelers.
Since you do not have the same amount of resources big establishments use to improve their businesses, one of the things you can do is get creative with what you post, and post them often. Update all your websites at least once a month to ensure it shows up within the first few pages of a Google Search. If you are not inclined to use these online platforms, you competitors probably are. So either up your marketing game or risk falling behind.
Article Contributed by Joleigh Birdie
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