Hiring Trends of the Future

Hospitality Hiring Recruitment Tips

HNN published an article that summarizes some of the trends in hospitality recruitment. In their article, Aim higher when hiring: Tips for improving recruitment, they highlight these takeaways:

  • Hotels can now use online platforms to hire short term contract worker in the case of a busy weekend
  • Hiring is now done by communicating over Skype, messaging, other services
  • Hotels are identifying work tasks that can be done by technology instead of hiring staff
  • The author anticipates a shortage of available qualified labor in hospitality, despite the industry’s growth
  • Hiring millennials involves focusing on selling the benefits to them

Airbnb: Tools for Property Managers

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Airbnb announced new tools to make it easier for vacation rental property managers to oversee multiple properties. For example, it will allow managers to set pricing and availability rules and a unified calendar. The new tools will also integrate with many of the property management systems already being used by vacation rental managers. Read Airbnb Debuts New Tools for a Bigger Cut of the $138 Billion Vacation Rental Industry on Skift.

 

Snapchat’s New Context Cards Offer Potential Business

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Snapchat recently released a feature called “Context Cards”, which allow users to swipe up on a snap to reveal more information about the location it was taken. From here, users can see maps, make a booking, or contact local businesses, all within a few taps. This feature could allow businesses to connect more with potential customers, and assist existing customers in spreading the word. As of now, Snap doesn’t allow businesses to pay for messages or content, but the future may include commissions for bookings and fees for ad placement. Read Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search on Skift.

Revenue Maximizing Tips

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  • Use the technology and data resources provided by the OTAs. You’re probably using their site anyway, and the can provide decent daily rate advice.
  • Diversify your distribution channels, try new booking platforms that are popular in specific markets and countries.
  • Increase your own direct bookings by making your site mobile optimized, since 30% of bookings are completed using a mobile device. Also, encourage more guest reviews by sending feedback forms and respond to all reviews.

Read The ABC guide to maximising revenue

Google Introduces New Earbuds

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We’re not sure if we’d wear these just yet, but they’re definitely a step in an exciting direction where language would no longer prevent communication. These earbuds allow the user to hear how to say something in a selected target language. As excited as we are, there’s something to be said for the wonderfully disorienting feeling of wandering a new country where you don’t understand a word people are saying. Might be a trade off. Read Google’s new earbuds with real time translation have huge implications for travel on Skift.

Keep Guests on Your Site

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This article dives into ways that hotels (and hostels) can keep guests on their website, once they arrive. This includes giving them the lowest prices, recent and relevant content, and the ability to engage with the property. Don’t give them a reason to go anywhere else other than your website. Read For hotels, there’s a new billboard effect on Medium.

“Take the traffic from OTAs and social media, and do not send them back. Understand why visitors might leave, and give them every motivation to stay.”

Mobile Bookings

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According to Skift’s Google Survey results, there is an increase in American hotel guests choosing to book, or research their accommodation on their smartphone instead of on a computer. This trend was even stronger for the Gen X demographic, which should come at no surprise. Since hostels cater to a young audience, it’s important for hostels to ensure their website is mobile optimized for ease of use and higher sales conversions. Read Travel habits of Americans gen-xers lead hotel mobile bookings among US travelers on Skift.

iPhone Impact on Travel

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For better or for worse, the iPhone has changed how people travel and experience the world around them. This article explores a few of the most drastic changes, including location-aware recommendations, stronger relationships with back home, enhanced photography and the negative impact on our attention spans.  Read How the iPhone changed the way we travel for better or worse on Skift.

Increase Your Direct Bookings

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It’s a million dollar question facing almost every hostel–how do you increase direct bookings? This article has some ideas on how to drive direct bookings by sprucing up your website, keeping up with customer engagement on social media, and encouraging guest reviews for increasing word of mouth. Read the full article here.