Ethical Travel – Behavior Counts

Travel Ethics

When thinking about ethical tourism, we think about the environment and preserving local culture and buildings. However, there can be disruption to a local community that stems from the behavior of travelers. This study dives into some of the attitudes travelers from various parts of the world rank ethical decisions. Often, when people are on vacation, they are more likely to act out or disregard local ethical values. Read The surprising source of unethical tourist behavior on eHotelier.

Modern Experiential Traveler

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Modern travelers value “experiential travel”, yet defining this type of travel is sometimes difficult, as traveler preferences and the tourism marketplace are ever changing. This article is a precursor to the Skift 2018 Experiential Traveler Survey, which is set to be published soon. One of the data points revealed is that 69% of respondents prioritize spending more money on activities over spending on a nicer hotel room. This behavior works well with the hostel industry since guests often stick to a budget for their accommodation in order to spend more on tours and activities. Read Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room.

Airbnb: Tools for Property Managers

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Airbnb announced new tools to make it easier for vacation rental property managers to oversee multiple properties. For example, it will allow managers to set pricing and availability rules and a unified calendar. The new tools will also integrate with many of the property management systems already being used by vacation rental managers. Read Airbnb Debuts New Tools for a Bigger Cut of the $138 Billion Vacation Rental Industry on Skift.

 

Snapchat’s New Context Cards Offer Potential Business

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Snapchat recently released a feature called “Context Cards”, which allow users to swipe up on a snap to reveal more information about the location it was taken. From here, users can see maps, make a booking, or contact local businesses, all within a few taps. This feature could allow businesses to connect more with potential customers, and assist existing customers in spreading the word. As of now, Snap doesn’t allow businesses to pay for messages or content, but the future may include commissions for bookings and fees for ad placement. Read Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search on Skift.

Revenue Maximizing Tips

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  • Use the technology and data resources provided by the OTAs. You’re probably using their site anyway, and the can provide decent daily rate advice.
  • Diversify your distribution channels, try new booking platforms that are popular in specific markets and countries.
  • Increase your own direct bookings by making your site mobile optimized, since 30% of bookings are completed using a mobile device. Also, encourage more guest reviews by sending feedback forms and respond to all reviews.

Read The ABC guide to maximising revenue

Airbnb Hotels of the Future?

Airbnb announced plans for a hotel-like concept in Florida, in which residents can offer their units on Airbnb for up to 180 days out of the year. The lobby of the building will have front desk staff to check in guests, keyless door entry, and linens and cleaning services. The common areas are shared between guests and residents. Read Airbnb experiments with hotel-like concept outside Orlando on Skift.

Google Introduces New Earbuds

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We’re not sure if we’d wear these just yet, but they’re definitely a step in an exciting direction where language would no longer prevent communication. These earbuds allow the user to hear how to say something in a selected target language. As excited as we are, there’s something to be said for the wonderfully disorienting feeling of wandering a new country where you don’t understand a word people are saying. Might be a trade off. Read Google’s new earbuds with real time translation have huge implications for travel on Skift.

Mobile Bookings

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According to Skift’s Google Survey results, there is an increase in American hotel guests choosing to book, or research their accommodation on their smartphone instead of on a computer. This trend was even stronger for the Gen X demographic, which should come at no surprise. Since hostels cater to a young audience, it’s important for hostels to ensure their website is mobile optimized for ease of use and higher sales conversions. Read Travel habits of Americans gen-xers lead hotel mobile bookings among US travelers on Skift.

iPhone Impact on Travel

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For better or for worse, the iPhone has changed how people travel and experience the world around them. This article explores a few of the most drastic changes, including location-aware recommendations, stronger relationships with back home, enhanced photography and the negative impact on our attention spans.  Read How the iPhone changed the way we travel for better or worse on Skift.