The UNWTO provided preliminary results showing the trends for world travel. Ehotelier.com published a summary of the results in their article, 2017 international tourism results: The highest in seven years. With Europe, Asia and the Pacifics, the Americas, Africa, and the Middle East experiencing increases in tourism, things are looks positive for 2019.
HNN published an article that summarizes some of the trends in hospitality recruitment. In their article, Aim higher when hiring: Tips for improving recruitment, they highlight these takeaways:
- Hotels can now use online platforms to hire short term contract worker in the case of a busy weekend
- Hiring is now done by communicating over Skype, messaging, other services
- Hotels are identifying work tasks that can be done by technology instead of hiring staff
- The author anticipates a shortage of available qualified labor in hospitality, despite the industry’s growth
- Hiring millennials involves focusing on selling the benefits to them
Guests are turning to outside food delivery options, using apps such as GrubHub, UberEats, and EatNow. By using this technology, guests have access to a wide variety of meal options, all from the comfort of their room. Some hotels are recognizing the value of partnering with these food delivery apps through loyalty programs, providing menus in the room, and making delivery easier. Read the full article on Hotel News Now: Outside food delivery services gain traction at hotels.
When thinking about ethical tourism, we think about the environment and preserving local culture and buildings. However, there can be disruption to a local community that stems from the behavior of travelers. This study dives into some of the attitudes travelers from various parts of the world rank ethical decisions. Often, when people are on vacation, they are more likely to act out or disregard local ethical values. Read The surprising source of unethical tourist behavior on eHotelier.
Modern travelers value “experiential travel”, yet defining this type of travel is sometimes difficult, as traveler preferences and the tourism marketplace are ever changing. This article is a precursor to the Skift 2018 Experiential Traveler Survey, which is set to be published soon. One of the data points revealed is that 69% of respondents prioritize spending more money on activities over spending on a nicer hotel room. This behavior works well with the hostel industry since guests often stick to a budget for their accommodation in order to spend more on tours and activities. Read Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room.
Airbnb announced new tools to make it easier for vacation rental property managers to oversee multiple properties. For example, it will allow managers to set pricing and availability rules and a unified calendar. The new tools will also integrate with many of the property management systems already being used by vacation rental managers. Read Airbnb Debuts New Tools for a Bigger Cut of the $138 Billion Vacation Rental Industry on Skift.
Snapchat recently released a feature called “Context Cards”, which allow users to swipe up on a snap to reveal more information about the location it was taken. From here, users can see maps, make a booking, or contact local businesses, all within a few taps. This feature could allow businesses to connect more with potential customers, and assist existing customers in spreading the word. As of now, Snap doesn’t allow businesses to pay for messages or content, but the future may include commissions for bookings and fees for ad placement. Read Snap’s New Feature for Hotels and Destinations Shows the Promise of Visual Search on Skift.
- Use the technology and data resources provided by the OTAs. You’re probably using their site anyway, and the can provide decent daily rate advice.
- Diversify your distribution channels, try new booking platforms that are popular in specific markets and countries.
- Increase your own direct bookings by making your site mobile optimized, since 30% of bookings are completed using a mobile device. Also, encourage more guest reviews by sending feedback forms and respond to all reviews.
Read The ABC guide to maximising revenue
Short on vacation time and money, millennials aim to get the most bang for their buck when planning travel. This is drastically different from previous generations, and companies must adapt to the different values. Read Millennials Are Already Shaping Travel’s Future on Travel Pulse.
Airbnb announced plans for a hotel-like concept in Florida, in which residents can offer their units on Airbnb for up to 180 days out of the year. The lobby of the building will have front desk staff to check in guests, keyless door entry, and linens and cleaning services. The common areas are shared between guests and residents. Read Airbnb experiments with hotel-like concept outside Orlando on Skift.