Your staff are the front line of interaction with customers, so it’s no surprise that customers have a better experience when your staff are happy. This article dives into a few studies and experiments that reinforce this idea. According to the article, “creating an emotional connection appears to be key to build customers’ loyalty, and employees play the most powerful role in building this emotional connection.” This links to the idea of “emotional contagion”, in which a guest will mirror the emotion that the staff displays. Happy customers help with positive word-of-mouth, which leads to more bookings. Read A happy employee will make a happy customer on eHotelier.
No news, just some fun memes about backpacker experiences. Read 18 Travel Experiences Only A True Backpacker Can Relate To on Hostelworld. Free hostel breakfast anyone?
Tourism Australia has taken a huge focus on the youth segment of travelers. Their latest campaign “There’s Nothing Like Australia” has been marketed to potential young travelers across many countries. Read through the following information to see how your Australian business can be involved and make the most of their campaign.
- Use the technology and data resources provided by the OTAs. You’re probably using their site anyway, and the can provide decent daily rate advice.
- Diversify your distribution channels, try new booking platforms that are popular in specific markets and countries.
- Increase your own direct bookings by making your site mobile optimized, since 30% of bookings are completed using a mobile device. Also, encourage more guest reviews by sending feedback forms and respond to all reviews.
Read The ABC guide to maximising revenue
This article dives into ways that hotels (and hostels) can keep guests on their website, once they arrive. This includes giving them the lowest prices, recent and relevant content, and the ability to engage with the property. Don’t give them a reason to go anywhere else other than your website. Read For hotels, there’s a new billboard effect on Medium.
“Take the traffic from OTAs and social media, and do not send them back. Understand why visitors might leave, and give them every motivation to stay.”
Hostelworld has created a temporary hostel made entirely of sand in Gold Coast, Australia, aptly named the Sand Hostel. Since it’s a Hostelworld special event, prospective guests have to enter to win a stay, or wait for limited spaces to become available on their website. They’ll also have activities like surfing, beach volleyball, and live music. Read about it here.
Hostels are no longer just for those wanting to save money. Hostels are now designed with the backpacker’s experience in mind, from their social activities, to the decor in the lounge. Big names are seeing the money to be made in this space, such as Freehand and Generator. This article goes through some of these trends, explores the idea of the meshing of hotel and hostel, and dispels antiquated ideas of what staying in a hostel entails. Read the full article here.
This infograph breaks down the duties of a hotel manager.
It’s a million dollar question facing almost every hostel–how do you increase direct bookings? This article has some ideas on how to drive direct bookings by sprucing up your website, keeping up with customer engagement on social media, and encouraging guest reviews for increasing word of mouth. Read the full article here.
According to the International Visitor Survey, which tracked data for the year ending in June 2017, the number of backpackers traveling to Australia is up. Additionally, visitors are spending more money and extending their stays longer. Great news for the Australian tourism industry! Read the full article for the numbers and breakdown by state.