Recently I had a chance to speak to the CEO of Percepture, Thor Harris. Percepture is a digital marketing company. Their clients include hotels, cruise lines, tourism boards, even a railway! They have one big hostel client right now, but for most hostels, hiring Percepture would be like using a flamethrower to light a cigarette. Regardless, even a little hostel can learn from what a travel industry leader has to say, so read on!
The HostelSkills conference in Lisbon saw more than sixty industry insiders gather in Portugal for two days of presentations, networking, and parties. Many American hostels asked me about the conference, whether it was valuable and worth attending. Today I'll describe the big picture of why the HostelSkills conference was a valuable experience. If you missed the conference, subscribe to the blog to receive future posts sharing specific learnings from the presentations. Were you at HostelSkills Lisbon? Leave a comment and share your perspective on the conference.
In 2017 Hilton’s CEO Chris Nassetta announced that they were developing a new brand for a “hostel on steroids.” Wow, the fourth largest hotel company, with 8,976 properties in the world getting into the hostel space. Can you imagine? The resources they’d have at their disposal would make Generator look like a little guest house. That would be pretty scary for hostel owners or would-be hostel owners. Sure, many backpackers enjoy staying exclusively at independent hostels but with plenty of chains like USA Hostels, Vietnam Backpackers, Mad Monkeys, and HostelOne, it’s clear there’s a huge segment of our audience that’s happy to stay with a chain, so why not Hilton Hostels? Yesterday Hilton announced their new brand, “Motto by Hilton” and although there may be steroids, there’s no hostel. Here’s what Motto is going to be about and why they dropped the S and decided to stick to doing hotels.
It’s amazing how much we can suffer from a tiny little bug that doesn’t do any real harm. Bed bugs are the scourge of the hotel and hostel industry, even though they don’t transmit diseases. Being infected with bed bugs is just so unsettling that the sting of your hostel being hit with bed bugs is way worse than their actual bite. Bed bugs are a big issue and this ultimate guide to bed bugs for hostels will help you handle bed bugs if you already have them, or hopefully prevent problems before they. start
Is your hostel humming along smoothly? Are you considering starting a second? There are still so many cities that either need a hostel or need more hostels that now is a great time for operators to consider a second location. Andy Ward is the owner of Drifter Jack’s in Austin and Ember in Denver, two top-rated hostels. He joins us today to tell American Hostels what it was like to start a hostel, the second time around.
Did you know that road trips are back in fashion? Turns out we can only watch so many fiascos or suffer through so many baggage fees (paying for a carry-on? Really? ) before many of us decide it’s time to pack up the SUV and hit the road. The particulars of the recent uptick in road trips can be a boon to the hostel industry. In particular, isolated, off-the-beaten-track hostels should take notice of the recent road trip trend.
Have you heard of bleisure? Even though it sounds kind of “bleh,” it’s actually one of the most important trends in travel right now. Bleisure (noun) is the practice of tacking on a couple days of vacation before or after a business trip. This practice has grown 40% in only the last two years. Here in the United States, we’re up to 60% of business trips turning into bleisure and who knows how much more room there is to grow? Based on the characteristics of bleisure, it’s clear that hostels stand to gain the most from capitalizing on this travel trend. Let’s dive into some bleisure insights provided by our friends at Expedia and see what we can learn.
UPDATE: Isaacs sold for 9.7 million euros, 200K euros over the asking price. “We received numerous bids from both national and international investors and this significant transaction is yet another confidence boost for the Dublin hostel market, a sector which is attracting significant investor interest presently,” We don't know who the buyer is yet, but this is good news for the hostel industry in Dublin, Ireland, and Europe at large!
If you’ve got an extra 9.5 million euros lying around, boy do I have the opportunity for you! Dublin’s third largest hostel, Isaacs, is for sale. Dublin is booming and this big hostel is in a prime location. Isaac’s parent company declared bankruptcy back in 2012, but with an 8.6 average rating on Hostelworld, it seems the guests didn’t seem to notice. Here’s why if you have 10 million euros to spend, Isaacs would be a great buy.
Have you ever ordered hotel room service? Sure, in terms of the prices, it’s a scam. But it’s one of those fun unique elements people enjoy about staying in a fancy hotel (kind of like a bidet!). Most hotels don’t have restaurants and so they’re using food delivery apps like GrubHub to substitute for room service, but with the ability to order from a smart device in your room and earn hotel loyalty points for your Chinese food delivery. Here’s how we can take this practice and modify it for the hostel scene.
When you get off a flight at your final destination and make your way towards the airport’s exit, you always pass a certain point where you’re no longer in the secure area of the airport. If you left something behind, you’re out of luck, because at this point, you cannot return to where you came from. Wouldn’t it be great if your hostel’s website could work like that? A backpacker arrives at your website after using an OTA to get there, and after looking around they don’t go back. Instead, they just book directly. Cornell School of Hotel Management named this the Billboard Effect and found that 65% of guests who book directly, first visited an OTA. Unfortunately, unlike at the airport, there is no security guard to prevent a potential guest from re-entering the OTA’s website, but you can give them every incentive not to.