In 2007, we took over a horribly run-down property and began the slow process of converting it into 11th Avenue Hostel. During those 12 years, we experienced the repercussions of cruel reviews, low-quality photos, and unhappy guests due to misleading information or the lack of understanding of what a hostel is.
Thankfully, the result of these mishaps allowed us to become knowledgeable about improving and maintaining our online reputation, rolling with the punches, and making sure our business shone online.
Below, we’ll share some tried and true techniques to help hostels maintain their online reputation in an increasingly competitive digital world.
This post is a guest post from Sydney Ilg from the 11th Avenue Hostel. She delivered an excellent presentation at the American Hostel Conference and was kind enough to share her insights with BackpackerBiz readers as well.