This article dives into ways that hotels (and hostels) can keep guests on their website, once they arrive. This includes giving them the lowest prices, recent and relevant content, and the ability to engage with the property. Don’t give them a reason to go anywhere else other than your website. Read For hotels, there’s a new billboard effect on Medium.
“Take the traffic from OTAs and social media, and do not send them back. Understand why visitors might leave, and give them every motivation to stay.”